Emporio Armani
Emporio Armani is a more youthful inspired Armani Line that markets for younger adults. The line is the third-least expensive Armani Brand and can be bought at its 13 American boutiques and over 140 worldwide boutiques, making it the largest distributed Armani brand. Products encompassed by this brand include ready-to-wear clothes, sunglasses, perfume, accessories and watches. The line is considered a "bridge line" as it features higher-end products than Armani Exchange or Armani Jeans but is not as expensive as the exclusive Armani Collezioni or Giorgio Armani ('black label') lines.
The frames are simple but contemporary, embellished with the highly visible eagle emblem.The style is uninhibited, the look is assertive, the new sunglasses collection from Emporio Armani, is dedicated to youth, music and sport. The materials are ultra glossy, while the frames are the ultimate wraparounds and sometimes come in glittering two-tone combinations branded with the Emporio Armani logo.
Giorgio Armani announced in 2006 his support of the Product RED, the pioneering global business initiative launched by Bono and Bobby Shriver for The Global Fund. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
In support of RED, Giorgio Armani has designed a special Emporio Armani capsule collection comprising clothing, accessories, eyewear, watches, jewellery and fragrances. Giorgio Armani’s first RED product was a pair of Emporio Armani sunglasses (style EA 9285/S). The striking metal wraparound sunglasses, worn by Bono on U2’s recent Vertigo World Tour, featuring a single lens available in green, rose, blue, smoke grey, or grey/brown, all embossed with the Emporio Armani RED logo.
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